about us

25 Years of Turning Data into Results

DataLab USA™ is a nationally recognized data and analytics-based addressable marketing consultancy. Leveraging a unique, fully linked, and installed set of national and niche 3rd party data sources, both FCRA and demographic, DataLab™ optimizes campaigns for relevance, value, and accuracy, helping clients identify and reach relevant prospects across all distribution channels. The advantages of this fully integrated solution also drive our CRM solutions, allowing clients to both retain and expand relationships with their most valuable customers.

In combining its underlying assets with cutting edge technical knowledge, speed to market, and an intrinsic understanding of marketing to consumers and businesses, DataLab™ delivers innovative, customized, and cost-effective solutions for direct marketers. A hallmark of a comprehensive DataLab™ program is measured results, and the perpetual mindset is that success is mutual.

DataLab USA™ offers a complete range of dynamic services to help marketing executives identify, monitor, and manage all aspects of their marketing programs.

Partnerships in the Industry

TransUnion logo
Experian logo
Equifax logo
dun&bradstreet logo
cotality logo
opencorporates logo
TransUnion logo
Experian logo
Equifax logo
dun&bradstreet logo
cotality logo
opencorporates logo

Our Experience & Awards

Explore our Solutions
DHS

Kaggle Passenger Screening Competition

NCDM

Agent Optimization Model (30% Improvement)

ICDM

Rank Hotel Search Results to Increase Sales

DMA

Successfully Predicted LTV of Customers

DMA

Successfully Reactivate Lapsed Donors

DMA

Engage and Reactivate Lapsed Patients

ICDM

Predicted Cross Device Connections

what we do

Solutions

We offer a complete range of dynamic services to help marketing executives identify, monitor and manage all aspects of their marketing programs.

Learn More
FCRA Marketing

DataLab™ has 25+ years of FCRA Direct Marketing experience, including extensive work in all credit tiers (prime, near prime, sub prime), across both trigger and broad market programs.

Data Sourcing

We contract exclusively with the nation’s most prominent third party data suppliers in a truly unique installed and linked environment, creating unparalleled levels of precision and scale.

Predictive Modeling

We build and maintain over 1,000 predictive models for our clients annually and have won numerous head-to-head predictive modeling and data mining competitions. All go-to-market strategies are ROI-based, and supported by award winning analytics.

Acquisition Data Platforms

A revolutionary, fully cloud-based FCRA marketing solution offering unparalleled data access and an "always-on" live database, meaning no order letters are required.

LET'S CONNECT

Ready to see the data in action?

Our in-house marketing experts have four decades of experience in designing, planning, optimizing and executing multi-channel campaigns for our clients.

Get in Touch