USPS Hygiene

DataLab USA provides you with the ability to increase deliverability of your marketing campaigns and to meet all of the USPS addressing requirements.  All of our services are performed in house, we do not outsource.

USA

  • NCOA 48 Months
  • DSF2
  • Suitelink

Canada:

  • NCOA 6 Year
  • Address Standardization

Merge/Purge:

  • DL Proprietary PID system
  • Ability to link prior addresses
  • Ability to populate and propagate key values
  • Determine best address
  • Validate data

Model Scoring:

  • Implement predictive scores
  • Batch scoring
  • Real time scoring

Customized Processing:

  • Suppression processing
  • Assignments on radius around geography
  • DSL loop qualification
  • Voter mapping
  • Distance from retail locations to mailed addressed
  • Density measures

Mail File Preparation:

  • Final selection based on performance criteria
  • Keycoding
  • Simulations
  • QC reports
  • Campaign waterfall reports