DataLab USA Announces NCOA Certification by Canada Post as an Authorized Canadian NCOA (National Change Of Address) Processor.
Germantown, MD March 26, 2008

DataLab USA (www.datalabusa.com), one of the nation's foremost analytics and database marketing agencies, announced that it has received certification from Canada Post as an authorized Canadian NCOA Processor.

DataLab USA has been selected as the sole vendor for modeling, analytics, processing, management, and data hygiene by the largest personal financial company in the world. DataLab has supported their marketing efforts for over 25 years in the United States and will now in support their prospect and customer based marketing programs in Canada.

The National Change of Address (NCOA) Service is the most accurate and up-to-date mover information available in Canada. Each year approximately 1.2 million households file a Change of Address Notification (COAN) form with Canada Post when they move. This information is captured electronically and made available, for those customers who have provided their consent, to licensees of Canada Post's National Change of Address Data.

The National Change of Address (NCOA) Service is intended for small and large businesses alike who want to keep their mailing lists accurate and up-to-date. This ensures that they can keep in touch with their customers even after they have moved, and can target prospects more accurately.

About DataLab USA DataLab, one of the nation's foremost data-driven marketing companies, offers solutions that enable large national and multi-national organizations to maximize results from their marketing investment. DataLab (DMA's 2007 1st place Analytical Challenge winner) provides unrivaled data based support to marketing-oriented Fortune 1000 organizations. We combine state-of-theart technology with practical, hands-on experience to offer a full range of services, including: data analysis, predictive modeling, data processing, and database management services. Started over 28 years ago, the privately held corporation is headquartered near Washington, D.C. For more information, contact DataLab at 1-800-972-1430 or visit www.datalabusa.com.