Innovative Analysis & Predictive Modeling Services

DataLab USA offers a complete range of state-of-the-art data analysis tools, statistical models, and expert systems to help our clients answer frequent and important marketing questions. Our predictive models have an excellent, proven track record. In fact, we have over a hundred models in current deployment, some of which have been performing for more than 5 years!

Analyzing Marketing Results

What worked and what didn’t? Which people responded best? What customer characteristics made the most difference? What is the best strategy for the next campaign?

Simulating Results – Expectations of a Campaign

Have you ever wished you could foretell the future and perform "what if" scenarios? Is the upcoming campaign viable? What will happen if we follow Plan A as opposed to Plan B? What is the best combination of offer, message and targeted population? Are we likely to make money?
We help our clients answer these questions accurately -- and this has revolutionized their marketing decision making process.

Online Analysis

Utilizing WebReport 3.0 - our proprietary web-based service that provides easy access to data and information about your customers and your marketing activity - you have universal access (24/365) to the information you need to run your marketing programs; including campaign planning and analysis, campaign selection, contact strategy optimization, setting and reviewing marketing tests as well as providing an online library that can hold campaign (or other) images, tables, reports, research papers, schedules and anything else you need to have readily available.

For direct marketers, Web Report 3.0 is a major advantage and is widely used by our major marketing-oriented clients. From your desktop, it gives you the ability to use actual customer/prospect data to perform "what if" scenarios to increase your response and your profits. It also gives you very deep "drill-down" ability to study actual responses complete with 100% accurate comparison of pricing, offer and creative tests.